This does not deflect individuals from acquiring the Nike item for a couple of reasons. Not only does Nike have quality items, wearing Nike says something in regards to who you are. It uses psychological pricing strategy because consumers think that they are of better quality than others. It is just about like a materialistic trifle telling.
Professionally written essays on this topic: Nike versus Adidas Case Study and Competitive Analysis Adidas—Will Restructuring Its Business Line-up Allow It to Catch Nike? and moves from strength to strength as in 1996 the brand supplied a total of 6,000 athletes at the Olympics from a total of 33 cou.